Rosanna Lowrie

Posts by Rosanna Lowrie

  • How Audi engineered a smarter approach to brand building on social

    How Audi engineered a smarter approach to brand building on social

    August 17, 2018

    Many people confuse building a brand with building awareness. Making the right people aware of you is a big part of brand marketing, of course, but it’s not the only thing you have to achieve. There’s far more to it than that. The art of building a brand involves moving people through several different stages of consideration, having different conversations at...