Over the past few years, our customers have told us that they love LinkedIn’s marketing solutions, but they need a better tool to manage their campaigns on LinkedIn. So we couldn’t be more excited to announce the launch of our new Campaign Manager, the tool that enables you to manage and optimise your Sponsored Updates and Text Ads on LinkedIn. We’ve completely...

This year, we’ve been talking a lot about creating the most effective platform for marketers who want to build trusted relationships with professional audiences. As part of that effort, I’m excited to introduce our newly revamped Sponsored InMail product, a direct and personalised way for marketers to reach their audience in their LinkedIn inbox across desktop...

Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing and converting prospects has only become harder. That’s why I’m thrilled to introduce LinkedIn’s expanded Marketing Solutions portfolio, featuring the...