Simon  Morris

Posts by Simon Morris

  • trends

    The most important digital marketing trends in 2017

    February 21, 2017

    The 2017 Digital Intelligence Briefing just released by Adobe and Econsultancy provides a wide perspective on digital and marketing trends. A record-breaking 14,000 marketers and agencies around the world shared their thoughts and opinions this year. In this post, I wanted to pull together some of the key themes, both opportunities and challenges, to emerge from...

  • This is why marketers won’t be replaced by robots

    March 3, 2016

    There’s been quite a lot of media coverage recently about the implications of Artificial Intelligence (AI) for your chances of employment in the future. This beautiful (but rather downbeat) film on The Guardian website was a case in point. Automation, algorithms and machines that can learn feel like a real threat to white-collar jobs that were once considered...

  • What needs to change when customer experience is the new brand?

    February 15, 2016

    Doug Kessler wrote a very insightful post on our Digital Marketing Blog recently that pointed to a fundamental shift in the relationship between brands and their customers. Whereas once, the things we marketers told people about our brand were the biggest influence on how they felt about it, today a brand is the sum of people’s own experiences of it. That’s a...