Tobi Demuren

Posts by Tobi Demuren

  • What Brand Trust means – and why it matters

    What Brand Trust means – and why it matters

    April 21, 2021

    Trust: it’s something that most brands aspire to, that influences buying decisions across sectors, that consumers increasingly demand to feel when dealing with a business, and that’s essential to future growth. But what exactly is it? How can you earn it? And how can you defend it once you do? These were the issues on the virtual table at the latest gathering of...