Victoria Pattinson

Posts by Victoria Pattinson

  • How to be a famous B2B brand

    How to be a famous B2B brand

    November 26, 2019

    If you’re famous you get all kinds of perks. Everyone knows that. And the same is true of brands. And yet, you don’t meet a lot of marketers who list “fame” as a goal. Instead, most marketers pour their energy into building and tracking “brand awareness,” to make sure people are aware of their brand’s existence. There’s just one problem: awareness is a very,...