In-depth global research surfaced nine core characteristics that will be embodied by the most successful B2B marketing teams of tomorrow.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Research from LinkedIn and Magna Media Trials provides data-grounded insight into the variables that increase B2B CTV ad receptiveness.
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The Executive Account Director at wob AG is building an agency culture capable of decoding the B2B buyer process and unlocking creativity by seeing through others’ eyes.
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Discover how short-form video is transforming B2B marketing strategies with insights, best practices, and future trends to engage and captivate your audience.
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Brand building is hard work, but you don’t have to go it alone. Evolving AI tools can bring new levels of efficiency and effectiveness to your strategy.
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Discover 13 free content marketing tools to streamline creation, distribution, SEO and analytics – helping B2B marketers do more with less.
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Easily create engaging LinkedIn video ads with Canva and seamlessly export to your LinkedIn ad account using the LinkedIn Ads app on Canva—making high-quality B2B video marketin...
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Marketing on a new channel can feel intimidating for small businesses. InstaHeadshots shares how LinkedIn became a game-changer for their growth strategy.
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Here's everything you need to know about creating video ads that captivate your audience, drive results, and align with your marketing objectives. From choosing the right campai...
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Trends, tips, and best practices
Discover how to balance branding and lead gen in your marketing strategy with a phased approach to shift budgets, measure ROI, and drive sustainable growth.
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Discover the benefits of live streaming events and learn tips and strategies for engaging your audiences with live events on LinkedIn.
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Generative AI has become a fundamental tool for B2B marketing, helping practitioners speed up their processes and deepen their connection to their audiences.
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Live events - both virtual and in person - are a critical marketing tool for B2B marketers. By leveraging LinkedIn Live Event Ads, SpanLogic reduced their cost per registration ...