Popular posts

  • LinkedIn as a Content Marketing Strategy Building Block

    7 Reasons Why LinkedIn Needs To Be Part of Your Content Strategy

    February 12, 2018

    By this point, almost everyone seems to understand what content marketing is. Content strategy? Not so much. We continue to see a widespread disconnect around content marketing strategy and what it means. Some folks don’t think it exists. Others define it in their own unique ways. But very few organisations have a definitive grasp of the concept, helping to...

  • 25 B2B video ideas

    The Big List of B2B Video Ideas

    March 9, 2018

    Content marketing maven Ann Handley has said that one of the most important components in her creation process is compiling a sizable repository of ideas from which to draw when inspiration is needed. She refers to it as scatter-hoarding —  like a squirrel stashing away acorns for the winter. This practice is especially advisable for marketers delving into the...

  • agency interview

    25 Questions with Havas European and UK Group CEO Chris Hirst

    February 8, 2018

    LinkedIn’s 25 Questions is a B2B marketing Q&A like no other, sitting down with EMEA agency leaders to cover the most critical issues from the importance of a good breakfast to the impact of data on advertising. Scroll down for Havas European and UK Group CEO Chris Hirst’s take on the importance of breaking down siloes, preparing for the next wave of disruptive...

  • Trends

    The 50 blogs every B2B marketer should follow

    February 23, 2018

    I was updating my Feedly RSS feed last month as part of my digital spring clean at the start of the year. The thing was: as I went...

  • advertising week europe

    Does B2B video marketing have to look like the 6 o’clock...

    March 5, 2018

    Watch the replay of our Session here. Video is one of the fastest-growing, most influential and potentially most important elements of...

  • The story behind The Big Rock

    The story behind The Big Rock

    February 8, 2018

    If you’re a regular reader of our blog, then you’ll be familiar with the concept of The Big Rock. This is the monumental piece of...