Popular posts

  • LinkedIn as a Content Marketing Strategy Building Block

    7 Reasons Why LinkedIn Needs To Be Part of Your Content Strategy

    February 12, 2018

    By this point, almost everyone seems to understand what content marketing is. Content strategy? Not so much. We continue to see a widespread disconnect around content marketing strategy and what it means. Some folks don’t think it exists. Others define it in their own unique ways. But very few organisations have a definitive grasp of the concept, helping to...

  • I’m proud and privileged to have had Ann Handley as a mentor – and this final episode in our festive marketing playlist shows why

    Ann Handley’s inspiration from the festive shopping queue

    December 22, 2017

    I’m immensely proud and blessed to have had Ann Handley as a mentor. The author of Everybody Writes and Content Rules is one of the best writers I know, one of the best content marketers I know, and one of the best people I know. I set huge stall by her advice. And so when Ann found herself stuck in the shopping line waiting to buy food for Thanksgiving, and...

  • agency interview

    25 Questions with Havas European and UK Group CEO Chris Hirst

    February 8, 2018

    LinkedIn’s 25 Questions is a B2B marketing Q&A like no other, sitting down with EMEA agency leaders to cover the most critical issues from the importance of a good breakfast to the impact of data on advertising. Scroll down for Havas European and UK Group CEO Chris Hirst’s take on the importance of breaking down siloes, preparing for the next wave of disruptive...

  • 5 Holiday Marketing Campaigns You Can Learn From Now

    What Marketers Can Learn From 5 Great Holiday Marketing...

    December 20, 2017

    Fourth quarter is shopping season. This year, the National Retail Federation predicts a 3.6 to 4.0% increase in sales, translating to...

  • It’s bizarre, hilarious, scary and inspiring – and the best way any content marketer could spend the next 12 minutes

    Hold onto something! Mitch Joel is reading Chuck Wendig on ...

    December 16, 2017

    Okay – so a post entitled A Very Good List of Vital Writing Advice – Do Not Ignore! doesn’t sound like it would make for an...

  • The story behind The Big Rock

    The story behind The Big Rock

    February 8, 2018

    If you’re a regular reader of our blog, then you’ll be familiar with the concept of The Big Rock. This is the monumental piece of...