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  • Get your free copy of the marketing magazine like no other

    New issue of Sophisticated Marketer Quarterly out now

    January 11, 2018

    Issue 2 of the Sophisticated Marketer is out now. It’s packed with insight and ideas from pioneering marketing thinkers and content inspiration from rock stars, artists, cartoonists and more. It’s the magazine that goes where no marketing magazine has gone before. We’ve packed even more into this issue. Explore the magazine online, to discover: The stories...

  • 11 Essential B2B Marketing SlideShare Presentations

    January 30, 2018

    It’s easy to see why SlideShare is a valued platform for marketing, and a popular destination for research. Most people are visual learners, and these digital decks provide the perfect vehicle for explaining a concept, or telling a story, in a way that hooks the viewer and keeps them following along. SlideShares usually scale back the copy in favor of bright...

  • Read this guide to start driving more leads using LinkedIn

    Read this guide to start driving more leads using LinkedIn

    February 27, 2018

    Lead generation is marketing’s ultimate numbers game. The latest in our series of Read Me eBook guides shows you exactly how to win that game using LinkedIn. Anybody planning to drive leads on our platform should download Read Me If You Want to Drive More Leads Using LinkedIn as a first step. Why? Because it won’t just help you to drive more of those leads; it...

  • For today’s sales leaders, it can be hard to accept the formula that consistently worked for us no longer works today

    Are today’s salespeople just not as good as we used to be?

    January 23, 2018

    If you’re a sales leader over the age of 40, then the chances are you’ve asked this question, probably accompanied by phrases along...

  • 7 Ways We All Benefit from Sales Marketing Alignment

    7 Ways We All Benefit from Sales Marketing Alignment

    February 13, 2018

    Sales and marketing alignment is vital for B2B companies that sell complex products to committees of decision makers over an extended...

  • So werben Sie erfolgreich auf LinkedIn

    So werben Sie erfolgreich auf LinkedIn

    January 21, 2018

    LinkedIn als Werbekanal ist eine wesentliche Komponente einer kontinuierlichen Marketingstrategie. Auf LinkedIn können Sie leicht...