Mitch Joel on the Sophisticated Marketer’s Podcast: Pokémon GO, personal branding and the power of great writing in a video-rich world

He’s been called the “Rock Star of Digital” and going behind the music with Mitch Joel of Mirum is always a trip worth taking

July 22, 2016

What’s the real marketing opportunity on Pokémon GO? Why are brands still struggling to demonstrate ROI for social media? Is it worth advertising to ad blockers? And perhaps most importantly, how do you top interviewing Tommy Lee of Motley Crue as your first gig as a journalist?

There are few marketers out there whom I’d rather pitch these questions at than Mitch Joel, President of the digital marketing agency Mirum and a man described by Marketing Magazine as a “Rock Star of Digital”.

Mitch is a true original thinker: challenging, iconoclastic and incisive – so when I had the chance to spend an hour with him for the latest Sophisticated Marketer’s Podcast, I wasn’t going to turn down the opportunity. It helps that he’s probably the only other marketer I know who’s equally passionate about Canadian prog-rockers The Tea Party.

Our Podcast interview was brilliantly timed, with Pokémon GO apparently creating a new type of media platform overnight and marketers rushing to make sense of it all. But of course, Pokémon GO wasn’t the only issue on the agenda. Mitch has strong views about why brands still struggle to make sense of ROI on social platforms – and strong views too about how they should be facing up to the ad blocking surge. They are well worth listening to – and by clicking on the Podcast link below, that’s exactly what you’ll be able to do:

Mitch and I share a real passion for writing – and for me, one of the most interesting parts of our conversation involved the role of writing in a digital world that’s increasingly dominated by video (not to mention Augmented Reality avatars). If you’re a marketer wondering how to make your mark, build your personal brand, and put your views out there, then Mitch’s wisdom is a great place to start. He’s had a hugely varied and interesting life and career (I’m particularly jealous of his first gig interviewing Motley Crue’s Tommy Lee) – and he’s a firm believer in the value of wholly committing yourself to the industry you’re in and the work that you do.

We had a great time on the Podcast – I hope you have a great time listening in.

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