Our Infographic of the Week: The Blogging Food Groups

Some Infographics entertain you, others are a handy reminder of what matters, others simplify complex research into the numbers you really need to know. But some go further. Some have the power to change your marketing life.

My choice for Infographic of the Week this week is one of those. We first developed it to illustrate a concept that’s had a huge influence on the way we think about content at LinkedIn – and it would be downright unfair not to share it with you.

The concept of the Blogging Food Groups was first developed by Rick Burns of HubSpot back in 2009 – and it’s a strategy that I’ve been applying pretty much ever since. It’s based on the principle that your blog is the social media rug that ties your content marketing together (as The Dude from The Big Lebowski would put it). It provides the content fuel to power your different social activities – and as this Infographic reminds us, it does this best when you blog on a daily basis.

There’s a catch though: your customers don’t want to hear the same sort of content from you every day of their lives. If you don’t feed them a balanced diet they’ll soon start looking for somewhere else to eat. This is why it’s vital to understand the roles of different types of content and how you can combine them into a weekly menu that keeps people coming back for more.

The Blogging Food Groups is our Infographic guide to planning that menu. We’ve broken down the different content types from hearty and filling Whole Wheat and Grains all the way through to tempting Desserts and spicy Condiments. We’ve put together a weekly schedule based on the content types people are most inclined to enjoy on different days of the week. And we recommend how much of your time and energy to spend on each.

I’d recommend this Infographic to any content marketer – and thanks again to Rick Burns for one of the most valuable content ideas I’ve ever come across.

Scroll down for the Infographic. Bon appetit!