Our Infographic of the Week: The Driving Forces Behind 10 Years of Storytelling
The trends and technologies changing how marketers tell stories
August 31, 2016
The story of storytelling has featured more than it’s fair share of out-of-the-blue plot twists during the past decade. From the first rise of the blog to the dominating influence of search, the shift to content curation and the role of the mobile, you almost need the equivalent of Cliff’s Notes to keep up with it all. And here it is – courtesy of the B2B communications agency, Carabiner Communications.
The Driving Forces Behind 10 Years of Storytelling is a timeline of significant stats that have shaped the way businesses communicate. From the balance between organic and paid search to the fact that visual content generates 94% more views on average, there are plenty of handy reminders of the shifting digital landcape that underpins how marketers tell stories. But this infographic also serves as a challenge – if you’re storytelling hasn’t adapted to some of these changes then perhaps it’s about time that it did. After all, wearables are far from the only touchpoint providing new opportunities for storytelling in 2016 – content marketers need to be alive to the possibilities of virtual reality, augmented reality, disappearing stories on platforms like Snapchat and Instagram Stories, and more
Scroll down to explore the history of storytelling in the last 10 years – and thanks again to Carabiner Communications for putting this Infographic together.