The Sophisticated Marketer’s Podcast: Swearing, Sasquatch, and Social C-Suites with Jon Watkins
October 20, 2016
How social does B2B need to be? We operate in a world of long sales cycles and C-suite decision makers. We know our content is valuable. But how best can we capture our audience’s attention?
These are hefty questions. We’re moving past the “everyone’s doing it, so we should to” stage of most channels, and it’s time to evaluate exactly what works and what doesn’t.
My guest on this Sophisticated Marketer’s Podcast is uniquely qualified to answer that question. Jon Watkins is the Head of Content for the Business Division at Seven, an award-winning content marketing company. He has helped guide enterprise clients to amazing results.
Jon is an incredibly sharp marketer, and he doesn’t hold back any of the good stuff on this episode. Join us for our discussion on social media, data versus creativity, and whether Bigfoot and the Loch Ness Monster can help you hire better talent.
Listen in on the Conversation as Jon and I Discuss:
Does Swearing Make You a Better @#%@#! Marketer? The hottest article I’ve shared in months was about swearing in the workplace. Jon and I ponder the image of a “creative” marketer as someone who runs late, is disorganized, and swears like a rockstar.
Where Is the Balance between Data and Creativity? Jon believes clients are getting weary of the data story, and are missing the creative angle. He advocates for striking a balance between insights and intuition.
Can Marketers Connect with the C-suite on Social? Jon explains that C-suite executives are more social than marketers may realize, and offers his strategy for making the connection.
How Dead Is Print? Print is still a big deal in the UK. Jon discusses why print is still effective, and under what circumstances it makes sense to make it part of the strategy.
How Can We Convey the Importance of Visual to Clients? The moment of opportunity to engage someone with content is smaller than ever. Visual features can help grab that attention, so it’s vital we know how to sell that importance to clients.
And as a bonus, I brought back “Marketer or Rock Star?” Tune in to see how Jon did. He tried his best, that’s the important thing.
Jon is an accomplished marketer who speaks from deep experience. I’m grateful for the chance to share some of his wisdom with you. You can catch up with Jon @JonWatkinsAt7 on Twitter and check out Seven’s Company Page for more good stuff.
If you’re just discovering us, you can catch up on all the previous episodes here.
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