23 for Free: the roundup
Our full list of free resources making a difference for Sales and Marketing in difficult times
May 25, 2020
The last two months have seen businesses across sectors coming up with creative and empathetic ways to support their customers and communities. Sales and marketing professionals have been involved at the heart of these initiatives. It’s a crucial part of our role in this difficult time.
In our regular Three for Free posts we’ve been highlighting the free content, tools and resources that we’ve found helpful. Some are specific to sales and marketing, some are valuable for any professional looking to stay motivated and productive. And some have the crucial role of supporting wellbeing and work-life balance at a time when they’re more important than ever.
To round off our Three for Free series, we’ve collected all of these free resource recommendations together in one post – and we’ve added five bonus recommendations to explore as well.
This is our 23 for Free – we hope you find them as helpful as we have.
Specialist support for sales and marketing
1. Weekly webinars from the Business Marketing Club
These free weekly webinars on How the Coronavirus Crisis affects B2B Marketing feature fresh thinking from across the full range of B2B. You can also access past episodes on-demand, through the podcasts section of the Club’s site.
2. #InThisTogether with Ann Handley and Marcus Sheridan
Ann Handley is the bestselling author of Everybody Writes, and the regular agony aunt for The Sophisticated Marketer Quarterly. She’s also the co-presenter with her friend and fellow author Marcus Sheridan, of a pop-up video show to help sales and marketing cope with the current crisis.
3. Free LinkedIn Learning sales courses
LinkedIn Learning has unlocked 19 free courses that are specially curated for the needs of sellers during the pandemic – but which have real value for many other professionals as well.
4. Creativity Bootcamp
Fire up your creativity at:
Designing cereal box toys for the era of the Wild West? Putting together a kids’ meal for pirates? These fun, energising creative tasks will get you in the mood for anything the day might throw your way.
5. Mark Ritson on 50 years of Effie case studies
Our profession has a pretty impressive track record of making a difference – even when circumstances seem difficult. This video series celebrating 50 years of highly effective marketing can be a real morale boost.
6. The Lowdown
On-demand sessions covering everything from strengthening customer relationships remotely to putting humour back into marketing during difficult times.
7. All-Weather Marketing
Featuring expert insight from B2B Institute research fellow Peter Field and System1’s Orlando Wood, this free on-demand webinar explores strategies for gaining market share amid economic headwinds.
Mastering disruption and new ways of working:
8. The Masters of Scale Podcast Rapid Response
Hosted by LinkedIn’s co-founder, Reid Hoffman, Masters of Scale has a heavyweight line-up of tech and marketing guests that make it a great listen at any time. These Rapid Response episodes are designed to address the key issues for business during the current situation.
9. LinkedIn Learning Course Club: Finding your productive mindset
The LinkedIn Learning Course Club unlocks a selection of LinkedIn Learning’s most popular courses so that they’re available for viewing for free. This course deals with a skill that can make a big difference to how confident and fulfilled you feel when working remotely: productivity.
10. Microsoft Teams
Microsoft Teams is now available for free to all businesses – and as someone who’s been using it for years, I really would recommend seeing what it can do for you.
11. How to create meaningful connections while apart
This interview with Priya Parker, the bestselling author of The Art of Gathering, will get you thinking about what really makes a successful virtual meeting – and some creative approaches to delivering them.
12. LinkedIn Learning Course Club: Leading at a Distance
In another of this quarter’s unlocked courses, LinkedIn Learning instructor Kevin Eikenberry explains how to help your team reach their potential when remote working.
13. Working-from-home inspiration from TED
From keeping your team creative to communicating empathy with your voice, having original ideas and defeating the perils of procrastination. This playlist of new and classic TED Talks shares insights about the human mind that are particularly relevant to our new ways of working.
14. LinkedIn Learning Course Club: Executive Presence on Video Conferencing Calls
Handy tips on body language and use of visuals to help you stand out when connecting via video.
Nurturing body and soul:
15. P.E. with Joe
It’s scientifically impossible to make it through a workout with Joe Wicks without a smile appearing on your face at some point. He’s warm, inspiring, funny – and his 30-minute daily P.E. class is making a big difference for kids and parents around the world.
16. Global Citizen’s Together at Home concerts
It started with Chris Martin of Coldplay reading through audience requests and bashing out tunes on his piano at home. Since then, Lady Gaga has led an all-star cast in the One World: Together at Home live performance.
17. Virtual Game Drives live from South Africa
If your mind needs help escaping from a life locked down, try joining the twice-daily virtual game drives streamed live from a reserve in South Africa. A few minutes close-up with a lion pride or a baby leopard are a great way to recharge.
18. Draw with Don
Iconic Irish artist and children’s TV presenter Don Conroy has come out of retirement to give parents something creative and therapeutic to do with their kids – and everybody something to doodle in their lunch hours.
19. Morning dance classes with Oti Mabuse
Half an hour of skipping around your living room perfecting moves from The Greatest Showman or Frozen? It may not be the exercise routine you’re used to – but it can be an irresistible way to get you and the family energised for the day ahead.
20. The Whitney from Home
The Whitney Museum of American Art in downtown New York City has responded to a socially distanced world by making its entire collection available for viewing online.
21. The New York Times Events
From recipe ideas for home chefs to stand-up comedians sharing advide on running, these free live events from The New York Times mix up insight on current events with advice on living well.
22. Checking In with Susan David
Harvard Medical School psychologist Susan David shares her insights for handling emotions heightened by the pandemic in this free TED Podcast.
23. Explore the Faroe Islands from home
One of the most innovative marketing campaigns launched during the crisis, the Faroe Islands’ remote tourism initiative puts you in touch of a real webcam-helmeted guide who’ll walk the ruggedly beautiful landscape on your behalf.