Your 60-second video guide to making better professional videos

The first in our series of short video guides to help you plan, create and measure video content on LinkedIn

September 5, 2018

Your 60-second video guide to making better professional videos

Video has been proven to increase engagement with your content dramatically on LinkedIn. It captivates audiences, builds awareness and fuels demand generation.

Just as with other forms of content, your audiences will respond to signals of quality when they encounter native video. The good news is, it’s remarkably easy to create professional quality video content for LinkedIn. All you need is some time, some imagination – and a little bit of well-chosen equipment.

We’ve created a 60-second starter video guide that tells you how to make a captivating professional video for LinkedIn – and does so in less than a minute. Click below to discover:

  • The four simple pieces of equipment that will transform video quality
  • The video editing software for you – whether you’re a beginner or ready for something more advanced
  • The best sources of B-roll footage and audio to help take your video production to the next level

You can find more detail in Jason Miller’s great post on how to make a quick and easy professional video for LinkedIn. And you can explore how to leverage video content on LinkedIn to grow your business at linkedin.com/videoads

This is the first in a series of short video guides that we’ve produced to help marketers plan, create, distribute and measure video content on LinkedIn. Look out for other video guides on our blog this week.

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