The difference a LinkedIn Marketing Award can make

Landing a well-deserved award has raised the profile of agency Octopus Group, and affirmed the marketing strategy for its client, Earth-i

November 15, 2019

The difference a LinkedIn Marketing Award can make

A LinkedIn Marketing Award can be the start of something special: for marketers, for their businesses, and for the agencies behind award-winning campaigns. That’s certainly been the case for Octopus Group, who helped the satellite imaging company Earth-i take home a thoroughly deserved award for best small business B2B brand campaign at last year’s awards.

The campaign leveraged the beauty of Earth-i’s very high-resolution satellite photography to create stunning images in the LinkedIn feed, and combined this with precision targeting to achieve powerful reach among a tiny, specialist target audience. Impressively, the campaign successfully engaged over a third of its addressable global audience, generating over 118,000 impressions. It doubled traffic to the Earth-i website, and enabled the business to generate several hundred leads and significantly accelerate its buying cycle. It wasn’t just a great brand campaign; it was a campaign that proved the value of a brand in driving real business results.

Getting recognition for the strategy and creative that they helped Earth-i develop has also been driving very real business results for Octopus Group. The agency posted about its win across social media channels, added the winner’s badge to its email signatures, and added references to the award to its pitch decks. A blog post explaining the story behind the award became one of its highest-ever engagement drivers. Now, Octopus Group is building on that success with an in-depth guide about how to use LinkedIn for lead generation, which features lessons from the Earth-i campaign.

The Earth-i LinkedIn campaign generated fantastic results, and it was great to have that recognised by LinkedIn itself. It was the perfect platform for Earth-i as we were able to be extremely targeted in our approach. We were absolutely delighted to win the award.”

Pete Hendrick, Managing Director

Octopus Group

It’s not just the agency’s profile and prospects that have been boosted the awards win. Within Earth-i itself, external recognition has helped affirm the business’s marketing strategy. “‘The success of the campaign was a strong endorsement of our move to an inbound digital marketing strategy,” says Earth-i’s Business Development Director, Jonathan Sumner. “Winning the LinkedIn award was especially pleasing because it highlighted the central role played by social media, proving that high engagement channels like LinkedIn can be extremely effective in grabbing the attention of challenging targets. And with a campaign ROI that was remarkable!”

Now it’s your turn

Have you run a campaign that deserves wider recognition? It’s not too late to submit your entry to this year’s LinkedIn Marketing Awards. We’ve extended the deadline for entries until 23:59 on Friday November 22, which gives you plenty of time to fill in the six short sections of the entry form and upload or link to the creative examples you want our judges to consider.

Just over a year ago, that’s exactly what Octopus Group and Earth-i did. It secured them a higher agency profile and confirmed the value of their marketing strategy internally. Just think what taking a few minutes to start your entry could do?

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