Seven out of Seven
7 days in marketing – our weekly roundup of the best info, inspiration and ideas
October 3, 2015
A week is a long time in marketing. Here’s the most important news and new thinking from the past seven days, including the best interviews from Advertising Week, via the LinkedIn Slideshare channel, an innovative crowd-sourced campaign to promote the UN’s Sustainability Goals, how one student managed to buy Google for $12, advice for navigating the new IT buying process, advice on targeting Millennials, plus insightful lessons from a 100-year-old book on advertising.
1. Making the UN Global Goals famous through social
The ‘We the People’ campaign marked the UN’s Sustainable Development Summit with an innovative crowd-sourced film that injects meaning into the organisation’s sustainability goals.
2. Plug into the latest thinking from Advertising Week
Live from New York: it’s marketing’s movers and shakers sharing the latest thinking from Ad Week on LinkedIn’s dedicated Slideshare channel.
3. How to navigate the new buying process in IT
The IT buying process has changed, with more influencers from more departments helping to decide who makes the cut. New research from LinkedIn reveals how to steer a smarter course towards new business.
4. The platform aiming to boost M-Commerce
LinkedIn’s New Economy Editor Caroline Fairchild lifted the lid on a new app marketplace that aims to accelerate mobile’s share of consumer spending.
5. Millennial myths revealed
In this incisive Pulse post, Carat’s Doug Ray argues that most strategies built on targeting Millennials miss over half of them. Brands need to start thinking beyond simple demographics when aiming to engage this generation.
6. How I bought Google.com for $12
Sanmay Ved revealed how he managed to buy the domain Google.com for a mere $12, and prove that any business, no matter how big, needs to keep tabs on its domain ownership.
7. Five unlikely lessons from a 100-year-old book on advertising
Creative director Andy Badalamenti shared the latest must-read book on marketing: a forgotten guide, written against the backdrop of the first world war, that has valuable points to make about connecting with audiences today.