Seven out of Seven
7 days in marketing – our weekly roundup of the best info, inspiration and ideas.
September 12, 2015
A week is a long time in marketing. Here’s the most important news and new thinking from the past seven days, including LinkedIn’s Next Wave research, which spotlights the young professionals transforming their industries – and includes several key players from the marketing world. Plus the data trends marketers need to follow, what the new Apple launches mean for marketers, the reinvention of brands as content channels, Airbnb’s plans for travel domination, and more.
1. The four data trends you need to know about
Data Storytelling Awards judge Ben Rhodes of Royal Mail told Econsultancy about the four trends in understanding and using data that marketers need to follow.
2. Ringing the changes – the 35-year-old marketer who’s transformed Taco Bell
Taco Bell marketing wunderkind Tressie Lieberman shared her thoughts with LinkedIn’s Caroline Fairchild on revitalising the fast-food brand through customer experience and prioritising digital engagement.
3. Already breaking through: how LinkedIn spotlighted the next wave in marketing
Tressie was just one of 10 marketing movers and shakers identified in LinkedIn’s unique Next Wave research, which leveraged our data to identify those under-35 who are already transforming their industries.
4. From Queen Flakes to gingerbread royals – how brands hailed Elizabeth II
In the week Elizabeth II became the UK’s longest-serving monarch, brands were quick to doff caps and seize the marketing potential, as Campaign reported.
5. How Airbnb aims to become a community-driven superbrand
Jonathan Mildenhall, CMO at Airbnb, laid out his plans for transforming Airbnb’s initial growth into sustainable long-term success, with plenty of insights about the shifts in marketing that digital and social media have brought about.
6. A companion for life? Apple’s plans to make IOS indispensible
Following the latest iPad and iPhone launches, The Drum reported on Apple’s pitch to be the platform people trust with their most personal data – and what this could mean for marketing strategies.
7. Content Class: Introducing the LinkedIn September Webcast Series
This week saw the launch of LinkedIn’s three-part September webcast series on content marketing, with Mathew Greenlay of Aberdeen Asset Management sharing the secrets of one of the most successful content brands on LinkedIn. With experts from NewsCred and B2Linked lined up for the next few weeks, there’s a lot to look forward to.