Seven out of Seven

7 days in marketing – our weekly roundup of the best info, inspiration and ideas.

September 19, 2015

A week is a long time in marketing. Here’s the most important news and new thinking from the past seven days, including a hit Slideshare on data storytelling, marketers’ reaction to the prospect of Facebook dislikes, and evidence that many brands still have work to do when it comes to crafting better customer experiences. LinkedIn’s Russ Glass serialised the latest chapter of his book The Big Data-Driven Business, and our Senior Research Consultant, Dan Kent-Smith launched a personal experiment into headline writing. And this was also the week of two big conferences for content marketers: Inbound 2015 and Content Marketing World.

Enjoy exploring.

1. The content marketer’s guide to data storytelling

Technology firm Visage hit on a marketing hot topic with this Slideshare on integrating data with content marketing. It’s already racked up more than 10,000 shares in under a week.

Where content and data meet

2. What will dislikes mean for marketing?

Reports of an upcoming ‘dislike’ button on Facebook had marketers buzzing this week. Ironically enough, plenty of them ‘like’ the idea.

The Drum’s round-up of reactions

3. The UK brands with work to do on customer experience

KPMG Nunwood’s ranking of brands’ customer experience performance, saw Lush cosmetics jumping into top spot ahead of first direct – but plenty of other famous brands have work to do.

Check out the Top Ten

4. Why CMOs and CIOs are getting together

Russell Glass explored new ways of working for marketing and IT in Chapter Four of The Big Data-Driven Business, serialised on LinkedIn Pulse.

Read the chapter

5. 3 highlights from Inbound 2015

More than 14,000 gathered at Hubspot’s annual inbound marketing summit in Boston. Here’s our take on the highlights.

What we learned

6. The great headline experiment

LinkedIn’s Dan Kent Smith used Pulse to launch a personal experiment into what makes an effective headline. Are we more motivated by fear, gains or curiosity?

Click on a headline via Dan’s profile page

7. Content marketing at the crossroads

That’s the view of Content Marketing Institute’s Joe Pulizzi. LinkedIn’s Sean Callahan analysed the advice on offer for taking the right path.

Read Sean’s summary post