The Sophisticated Marketers Guide 2015 is ready for you now


May 12, 2015

Sophisticated Marketers know where to come for help getting the most from the world’s largest professional network.The Sophisticated Marketers Guide to LinkedIn was one of the most in-demand pieces of content on our platform last year, offering killer insights for building your own profile – and that of your business and brands. But of course, you don’t want to know how to get the most out of LinkedIn last year… you want to know how to get the most out of LinkedIn right now

That’s why we’ve updated the Sophisticated Marketers Guide to LinkedIn with a powerful range of new tools and insights for 2015. Within the new edition of the Guide, you’ll find more ideas for leveraging LinkedIn’s role as the world’s leading B2B publishing platform, guidance on using our expanded range of full-funnel marketing solutions, and insights that can transform B2B marketing effectiveness whilst providing new routes to key audiences for consumer marketers. And just as before, you’ll find fantastic tips and ideas for expanding your own personal network and influence as a marketer:

  • How to tap into the world’s only full-funnel marketing platform for professionals
  • Expanding targeted reach through LinkedIn advertising
  • Nurturing leads beyond the inbox with LinkedIn Lead Accelerator
  • The ultimate guide to content marketing through Sponsored Updates, Slideshare and more
  • Analysing and optimising content through Trending Content and the Content Marketing Score

Click here to download the 2015 Sophisticated Marketers Guide to LinkedIn – and don’t miss the chance to get more from our platform this year.