Introducing the Content Marketing Toolkit: Content Strategy Made Easier
October 13, 2016
Building a content strategy can feel pretty daunting – especially if your organisation is only just getting started with content marketing. You’ll have senior stakeholders to convince, budgets to make a case for, sensible objectives to set, plus content assets to audit and a content calendar to plan. It gets a lot easier if you don’t have to start all of these things from scratch. That is why my colleague Jennifer Bunting designed our content marketing toolkit to make sure you don’t have to.
The content marketing toolkit draws on our own experiences getting started with content marketing. We’ve pulled together all of the most useful tools, templates and checklists that our regional marketing teams developed to help get content programmes off the ground. These content tools will help you get up to speed faster, build an effective strategy quickly, and make the case for that strategy convincingly.
Download the content marketing toolkit and you’ll find ready-made templates for a content audit, a content calendar and a content distribution plan across LinkedIn, Twitter, Facebook, Instagram and more. There’s also an SEO checklist to ensure your content is as discoverable as possible. These templates won’t just help you to plan more effectively, they’ll provide you with all the formatting info you need for different social channels, with examples of best practice on character lengths, images and effective headlines.
When it comes to planning your content strategy and measuring effectiveness, you’ll find a template to guide your gap analysis – and identify the content conversations you can own. We’ve included a framework for a content marketing strategy for 2017, and metrics dashboards that can help demonstrate content effectiveness to internal stakeholders.
It’s all yours to adopt, adapt and use in whatever way that you need. The assets in the content marketing toolkit have helped focus our content strategies and made our lives a lot easier. We hope they do the same for you!
Click here to download the content marketing toolkit for free today