Learning from LinkedIn’s most influential Higher Education brands [INFOGRAPHIC]

They are the colleges, schools and universities whose content travels furthest on LinkedIn; who engage more of their target audiences, demonstrate the value that learning with them can bring, and translate this into a strong pool of potential applicants for their courses. Download our infographic and you’ll find our ranking of the top 50 Education brands in Europe, as measured by LinkedIn’s Content Marketing Score. But what is it about their content marketing strategies that makes these institutions so successful?

From the IE Business School in Spain to INSEAD in France and Oxford University’s Saïd Business School: Education’s most influential have much in common when it comes to building their presence on LinkedIn. Here are the most important lessons from the education institutions making intelligent use of content on our platform: