An always-on LinkedIn content strategy is a huge asset to your B2B marketing. It gives your business an active presence in the feeds and inboxes of your target audience, enables you to sequence content for demand and lead generation, and means that you can continually optimise your approach to drive greater engagement and ROI.
At a time when 80% of all B2B leads from social media come from LinkedIn at a Cost per Lead (CPL) that’s 28% lower than Google Adwords, there’s real, measurable value to be had – but an always-on content approach still sounds like a big commitment. The question that many marketers still ask is: how much time and resource does it really take to do it right?
We know the answer, because we’ve developed our own, always-on Tactical Plan to make the most of LinkedIn for our own content marketing. It guides our approach to balancing different LinkedIn touchpoints, getting maximum value from the content we’ve created, and bringing this all together to drive fantastic engagement and ROI. And it enables us to do all of this in just 2.5 hours a day.
In The LinkedIn Content Marketing Tactical Plan eBook, you’ll discover how to leverage 6 different LinkedIn features to achieve a range of marketing objectives from brand awareness and demand generation through to driving high-quality leads. You’ll learn how to get the most from LinkedIn Sponsored Content, Sponsored InMail, Text Ads, self-published posts, SlideShare and more. You’ll discover which roles and objectives each of these channels and tactics is best suited to – and you’ll be able to plan a weekly schedule to stay on top of all of them.
Get the the LinkedIn Content Marketing Tactical guide, start taking more control of your content marketing on LinkedIn, and start freeing up more of your week to stay on top of the rest of your inbox. You’ll find all of the insights and the tools that you need to construct a practical, realistic plan that can keep you on course for achieving your objectives on our platform:
- The content that drives most engagement on LinkedIn
- A weekly action plan and suggested time allocations for each channel
- Your printable, 1-page tactical plan, matching content to objectives
- All of the insider tips we’ve learned from testing and optimising our own content approach
Ready to take control of your content marketing on LinkedIn? Start applying the LinkedIn Content Marketing Tactical Plan to your business today.
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