Can a B2B marketing podcast reach 75,000 downloads?
We think it can – here’s how the Sophisticated Marketer’s Podcast is making it happen
January 13, 2017
When we started The Sophisticated Marketer’s Podcast back in May 2015, we had an ambitious target in mind. I had this idea that podcasts were a natural platform for sharing thought leadership – and that marketing podcasts therefore had a valuable role to play. The question we asked ourselves was whether a B2B marketing podcast could reach 75,000 downloads. Just over 18 months later, we’re well on the way to answering it with a big ‘Yes’.
The Sophisticated Marketer’s Podcast has exceeded our expectations – not just because of how fast it’s grown, but because of its genuinely global appeal. I never anticipated that there would be people tuning in from Botswana – or that we’d have such an exciting number of downloads from countries like China, India and Brazil. We’ve been able to engage loyal listeners in big numbers across every continent on earth, and across a range of different listening platforms. Along the way we’ve picked up some really exciting buzz, some very kind reviews, and our line-up of guests keeps getting more and more exciting: rock god Jay Jay French, acclaimed author Bernadette Jiwa, rocket scientist and VR pioneer Mary Spio (who talked to me about everything from the future of storytelling to the likelihood of alien life). Plus Ann Handley, Mitch Joel, Jon Watkins and a host of other fresh and funny marketing thinkers.
We’ve put together our Journey to 75,000 Downloads Infographic as a way of sharing our podcast stats, celebrating where we’ve got to – and saying thanks to everyone who’s been tuning in and taking part. It’s also really useful for us to look back over the guests and subjects that have been the most popular on the podcast so far. It’s a great source of inspiration for the type of discussions that keep people coming back for more. And if you spot one of our Top Ten podcasts that you didn’t manage to listen to first time around, you can catch up on all of our previous episodes here.