How LinkedIn uses LinkedIn for marketing

The most important recipe tips from our Secret Sauce eBook

February 15, 2017

How LinkedIn uses LinkedIn for marketing

At LinkedIn, we don’t just promote our marketing solutions – we use them as the bedrock of our own B2B marketing. Marketing on LinkedIn is the most effective strategy we have for marketing LinkedIn itself. We’ve developed a formula for success that’s driven big increases in reach, engagement and click-through rates. We call it our Secret Sauce – and we’ve created a new infographic to share some of our most important recipe tips.

In our Secret Sauce infographic, you’ll find some of the most important insights that we’ve uncovered when using Sponsored Content, Sponsored InMail and campaigns on LinkedIn: the copy lengths to aim for, the increase in engagement that results from stats and visual calls to action, how to combine different LinkedIn solutions for maximum effectiveness, and the bid strategies that can deliver double-digit rises in click-throughs and conversions.

Scroll down for our Secret Sauce infographic – and if that whets your appetite for more insights on effective LinkedIn marketing, you’ll find more tasty stuff in our recent webcast “Secret Sauce to Marketing on LinkedIn", where you can hear exclusive conversation with LinkedIn’s Content Marketing Manager, Alex Rynne; Senior Demand Generation Manager, Cassandra Clark; and Campaign Manager, Gaurav Nihalani