On the 12th Day of Christmas, my CMO said to me: What hot topics have I missed this year?
December 12, 2015
Marketers like to stay in the loop – and there’s no better time than the Christmas break to catch up with what the industry’s been talking about during 2015. So to accompany your hot mince pies and bubbling mulled wine, here are the hottest posts from our blog this year. They are the 12 pieces that have generated the highest number of shares on LinkedIn – and between them they give an intriguing snapshot as to where marketers have been focusing their attention in the last 12 months:
Learning from LinkedIn’s Most Influential Brands
Our ranking of the most influential brands on LinkedIn, as measured through the LinkedIn Content Marketing Score, revealed the most influential brands from the UK, France, Germany, Spain and The Netherlands. And by analysing their different strategies, we pulled together a playbook for increasing the effectiveness of content marketing on LinkedIn.
Lessons from LinkedIn’s Most Engaged Marketers
Planning the perfect content marketing calendar
Inspiring Slideshares about Creativity
We celebrated the Cannes International Festival of Creativity with this hugely popular post on an issue near the top of any marketer’s agenda: How can I think more creatively (and is there a Slideshare that can help)?
Government or competition: Who takes the lead on innovation today?
TNS’s Global Product Development Director, Bob Burgoyne, looked at the different roles of governments and businesses in driving innovation – our most popular guest post of the year.
5 massively clippable content marketing slides – and why you need to steal them
With contributions from Newscred’s Michael Brenner, Velocity Partner’s Doug Kessler, Joe Pulizzi and Gary Vaynerchuk, we used Slideshare’s new Clipping feature to put together the ultimate 5-slide presentation on content marketing.
What one Silicon Valley insider wants you to know about 2016
The key tech and media trends for the year ahead – from former Yahoo! board member and business strategist Michael Wolf.