Give us your objective and we’ll give you a data-driven marketing solution

August 25, 2015

What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.

That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.

Many marketers have already learned what a powerful asset LinkedIn member profile data is when it comes to targeting a professional audience. We can target by function, industry, company size, seniority and geography – and because members are extremely motivated to keep their profiles up-to-date, our targeting is always current and up-to-date.

Our webinar lasts just 29 minutes, but in that time Lucie and I will be packing in some key insights about these different groups – and how data-driven understanding can help you make best use of marketing solutions like Display Ads, Sponsored Updates and Sponsored InMail when it comes to reaching and engaging them.

I hope you can make time to join us on the 27th.  You can register here to secure your place. 

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