6 things we’ve learned on the way to quadrupling marketing effectiveness on LinkedIn

Join us for our Live Webcast exploring the 6 steps to B2B marketing success

May 10, 2016

Can you pick the creative winner from a line-up of potential candidates? Can you spot which combination of headlines, images and calls to action will grab an audience’s attention and drive engagement? As part of our upcoming webcast on the 6 Steps to B2B Marketing Success on LinkedIn[MC1] , we’ll be revealing which variations of Sponsored Content campaigns delivered the highest engagement – but first we want you to try and pick the top performers.

Scroll down to see the creative alternatives that we developed for our Sponsored Content promoting our own advertising solutions on LinkedIn – then click on the execution you’d have picked as the most effective[MC2]  in each case. We’ll be revealing the results of your votes in our webcast on this Wednesday, May 18th at 2pm – and we’ll also be revealing which creatives actually drove the highest engagement rates. If you haven’t already booked your place, click here to register for the webcast[MC3].

Picking creative winners isn’t always as easy as you might think[NL1] . One of the key lessons we’ve learned is that there is no one-size-fits-all formula for grabbing your audience’s attention. Sometimes more detail is most effective; sometimes less. There are occasions when a bigger image delivers the best results; others when a smaller picture is the engagement-driving one. One of the great advantages of Sponsored Content on LinkedIn is the ability you have to repeatedly test and optimise, making sure that you focus your budget on the top-performing route each time.


In our 6 Steps to B2B Marketing Success on LinkedIn webcast this Wednesday, we’ll reveal how we developed our approach to testing and optimisation to quadruple our effectiveness when promoting LinkedIn Marketing Solutions on LinkedIn. Click here to register for the webcast and book your place[MC2] .





 [NL1]Worth noting here that results can also often surprise you, and run counter to your intuition  / what you personally gravitate to- hence why it’s so important to religiously test your creatives (amongst the many things you should be testing, of of course!) to ensure you get the greatest bang from your buck and acquire richer insights on your prospects and what works with them