How’s your creative judgment? Take our test to find out

Can you spot the most effective Sponsored Content executions?

May 16, 2016

Can you pick the creative winner from a line-up of potential candidates? Can you spot which combination of headlines, images and calls to action will grab an audience’s attention and drive engagement? As part of our upcoming webcast on the 6 Steps to B2B Marketing Success on LinkedIn, we’ll be revealing which variations of Sponsored Content and Display Ad campaigns delivered the highest engagement – but first we want you to try and pick the top performers.

Scroll down to see the creative alternatives that we developed for Sponsored Content and Display Ads promoting our own advertising solutions on LinkedIn. Click on the execution you’d have picked as the most effective in each case – and we’ll let you know how you scored in predicting success. In our webcast on this Wednesday, May 18th at 2pm, we’ll then reveal which creatives actually drove the highest engagement rates. If you haven’t already booked your place, click here to register for the webcast.

Picking creative winners isn’t always as easy as you might think. The results can often surprise you – and run counter to your own intuition and the ads you’d respond to personally. This is why it always pays to test and optimise creative on LinkedIn. One of the key lessons we’ve learned is that there is no one-size-fits-all formula for grabbing your audience’s attention. Testing alternatives make sure that you focus your budget on the top-performing route each time.

In our 6 Steps to B2B Marketing Success on LinkedIn webcast this Wednesday, we’ll reveal how we developed our approach to testing and optimisation to quadruple our effectiveness when promoting LinkedIn Marketing Solutions on LinkedIn. Click here to register for the webcast and book your place.