The LinkedIn Masterclass Series: Second Term

Don’t worry if you missed our hands-on B2B marketing workshops during the summer – there’s a new term starting right now

October 23, 2017

LinkedIn Masterclasses

Our Masterclasses are fully booked for this semester, but don't worry - our upcoming Masterclass webinars will make sure you stay top of class!

We created the LinkedIn Masterclass Series because we know that hands-on learning is the best way to get better at B2B marketing on LinkedIn. This summer, our interactive workshops featured hands-on demonstrations from LinkedIn experts showing how to get most value from our platform. We talked challenges, opportunities and winning B2B marketing strategies. It was productive, it was valuable – and it was a lot of fun. That’s why we’re doing it all over again.

If you missed any of the masterclasses during the summer then our second term is your chance to catch up. We’ll have more LinkedIn experts on hand to offer tips and advice, and walk-through the best tactics for different marketing objectives. We’ll have more opportunities for networking with other customers and learning from one another’s experiences. Whatever your marketing objective, or level of confidence on our platform, we’ve got a Masterclass for you. From the basics of getting started on LinkedIn, to lead generation, content strategies and how to buy LinkedIn ads programmatically, our team of experts will give you everything you need in one hour.

Our new series of LinkedIn Masterclasses will run until Christmas at our London offices. Each masterclass starts with breakfast and networking at 8.30am and then an hour-long workshop at 9am. They are completely free, and open to all LinkedIn Marketing Solutions customers. You just need to register to secure your place.

Content Marketing
Fully Booked! -  November 10th

An in-depth Masterclass revealing the characteristics of the most successful content on LinkedIn. We’ll lay out a clear tactical plan for leveraging Sponsored Content, self-published posts, Sponsored InMail, Company Pages and SlideShare, for more effective B2B content marketing.

How to start advertising today on LinkedIn
Fully Booked! -  November 24th

A special Masterclass for those just getting started with advertising on LinkedIn. We’ll cover the different advertising and buying options, specs and formats, and top tips for crafting more effective campaigns.

LinkedIn Programmatic Advertising
Fully Booked!  - December 1st

Our experts will be on hand to explain the different ways that you can buy display ads programmatically on LinkedIn. We’ll explain how to use open and private auctions, and how adding LinkedIn to your programmatic buys can address issues of viewability and ad fraud.

Register for the live webinar here