The LinkedIn Masterclass Series: New for 2018

We’re kicking off our hands-on B2B marketing workshops again in 2018 – get ready for a new term

January 4, 2018

LinkedIn Masterclasses

Registration for our Masterclasses is currently closed due to high interest, but sign up for our upcoming webinar: How to Get Started with LinkedIn Advertising.

In 2017, we launched the LinkedIn Masterclass Series, inviting B2B marketers to join interactive workshops hosted by our team of experts. Throughout the year, we welcomed nearly 600 marketing professionals to the LinkedIn London office, covering topics ranging from the basics of ‘Getting Started on LinkedIn’ to ‘Programmatic Advertising’ and ‘Social Leadership’.

Based on your feedback and the huge level of interest, we’re launching a new term of the LinkedIn Masterclass Series for 2018. From your feedback, we know that you’d love a little more time with our team of B2B Marketing experts and so we’ve extended our breakfast workshops to 60 minutes, plus an optional 30 minute Q&A session.

If you missed any of the masterclasses in 2017 or feel like you’re ready to take the next step in your learning, our 2018 LinkedIn Masterclass Series has something for you. We’ll have more LinkedIn experts on hand to offer tips and advice, and walk-through the best tactics for different marketing objectives. From the basics of getting started on LinkedIn, to lead generation, content strategies and a hands-on technical session on how to use the campaign manager tool, our team of experts will give you everything you need in 60 minutes.

The first LinkedIn Masterclass kicks off on January 19th and will help you kick off 2018 with a bang. Each masterclass starts with breakfast and networking at 8.30am, followed by a 60 minute interactive workshop at 9am and optional Q&A kicking off at 10am. They are completely free, and open to all LinkedIn Marketing Solutions customers. You just need to register to secure your place.

Visit our LinkedIn Masterclass homepage to see the schedule and choose from the following hands-on LinkedIn marketing workshops:

Getting Started with LinkedIn Advertising in 2018

This class is full

A special Masterclass for those just getting started with advertising on LinkedIn. We’ll cover the different advertising and buying options, specs and formats, and top tips for crafting more effective campaigns.

Campaign Manager Workshop

This class is full

Bring your laptop with you for this interactive workshop. Our technical experts will bring you through a deep dive of the Campaign Manager tool. Who knows, you could even publish your next ad in the room! The team is ready to answer any questions – so come prepared.

Secrets of successful content with our LinkedIn Content Marketing Evangelist

This class is full

An in-depth Masterclass revealing the characteristics of the most successful content on LinkedIn. We’ll lay out a clear tactical plan for leveraging Sponsored Content, self-published posts, Sponsored InMail, Company Pages and SlideShare, for more effective B2B content marketing.

LinkedIn for Lead Generation

This class is full

If lead quality is your core focus in 2018, then join this Masterclass where we explore LinkedIn demand generation capabilities. You’ll leave equipped to create campaigns that generate and nurture high-quality leads using Lead Gen Forms, Matched Audiences and Conversion Tracking.

Audience & Targeting Secrets with LinkedIn Insights

This class is full

With over 550 million Professionals on LinkedIn, the quantity and quality of our data is unparalleled. You’ll leave this Masterclass with a deeper understanding of the types of B2B professionals you can reach on LinkedIn, with insights on how these different audiences engage on our platform.

Register for the Masterclasses you are most interested in – and remember, you can attend as many as you like. It just takes a few clicks to start the journey towards more effective B2B marketing on LinkedIn. See you in class!