The LinkedIn Masterclass Series: Spring Term

We’re kicking off our hands-on B2B marketing workshops again for 2018 – get ready for a new term

April 5, 2018

LinkedIn Masterclasses

The LinkedIn Masterclass Spring Term has just kicked off and we’re excited to greet many more B2B marketers in our London office. Join our LinkedIn experts as they share savvy tips on how to get more from your LinkedIn campaigns.

If you haven’t had the opportunity to join our past Masterclasses or feel like you’re ready to take the next step in your learning, our Spring Term has something for you. Like always, you’ll meet our LinkedIn experts as they offer tips and advice, and walk-through the best tactics for your various marketing and campaign objectives. We have added new topics this term, including one focused on our latest product release Video for Sponsored Content.

Our next class is April 13th and is perfect for you if you’re new to LinkedIn Advertising. Each masterclass starts with breakfast and networking at 8.30am, followed by a 90-minute interactive workshop at 9am. They are completely free, and open to all LinkedIn Marketing Solutions customers. You just need to register to secure your place.

Visit our LinkedIn Masterclass homepage to see the schedule and choose from the following hands-on LinkedIn workshops:

Getting Started with LinkedIn Advertising

Join us April 13th

Join us in this masterclass where we will set the foundations for successful advertising on LinkedIn. We will deep dive on how to buy, implement, optimise and measure your Sponsored Content, InMail and Display campaigns.

This is ideal for people just getting started with LinkedIn ads or for those who would like a refresher on the basics of the LinkedIn ads platform.

Campaign Manager Workshop

Join us April 27th

Our Client Solutions Managers will bring you through a deep dive of the LinkedIn ad management platform, Campaign Manager. The team will also be ready to answer any questions - so come prepared.

This class is ideal for advertisers who want to learn more about the functionality of the campaign manager platform.

Secrets of Successful Content

Join us May 11th

Join us for this masterclass which aims to reveal the characteristics of the most successful content on LinkedIn.

This class is ideal for someone looking to learn more about content marketing, get inspiration and build out a strategy. 

LinkedIn for Lead Generation

Join us May 25th

If lead quality is your core focus in 2018, then join this Masterclass where we explore LinkedIn demand generation capabilities.

This class is ideal for those already familiar with LinkedIn ads looking to take their campaigns to the next level.

Audience & Targeting Secrets with LinkedIn Insights

Join us June 8th

With over 550 million Professionals on LinkedIn, the quantity and quality of our data is unparalleled.

This class is ideal for anyone who gets excited by data and how our data can compliment your marketing strategy - and there's lots to be shared by our Insights Team.

B2B Video on LinkedIn

Join us June 29th

A new class exploring our latest product launch, video for Sponsored Content. You'll learn how to get started, hear about our learning from our trials, as well as best practices and our customers experiences.

This class is ideal for anyone who wants to use video to capture your audiences on LinkedIn and learn more about our latest product launch.

Register for the Masterclasses you are most interested in – and remember, you can attend as many as you like. It just takes a few clicks to start the journey towards more effective B2B marketing on LinkedIn. See you in class!