Brand building

Mad Max, Babe, The Witches of Eastwick… and the secret of a compelling brand story

What do a cute talking piglet and a psychotic, near-silent road warrior have in common? Or a coven of bored witches and a father desperately seeking a cure for his sick son? Or a dancing penguin and a damaged former cop? On almost every level, these iconic movie characters couldn’t be more different. They certainly couldn’t have audiences that are more different, or deliver film experiences from different places on the emotional register. In the mind of the man who brought all of them to life on-screen though, they are fundamentally the same.