LinkedIn Marketing Masterclasses are now LinkedIn Marketing Labs
Join us to find your formula for success on LinkedIn
October 2, 2018
The LinkedIn Marketing Masterclasses that we launched last year were some of the most popular events we’ve ever held: lively, interactive sessions where marketers came together with LinkedIn experts to experiment with new ideas, and find the formula for leveraging LinkedIn that worked for them. They were highly productive, very hands-on – and they made a big difference to the results our attendees achieved on our platform.
Our sessions were so successful that we’re running them again this year. And we’re renaming them LinkedIn Marketing Labs to reflect the fact that these are more than just marketing lessons – they’re practical explorations where you’ll find advice tailored to your specific needs.
In each of our Lab sessions, you’ll have the opportunity to explore an aspect of LinkedIn marketing in detail: walking through how to use our platform’s features to achieve your objectives, sharing experiences with others, and learning from LinkedIn marketing experts about current best practice and how to apply it. You’ll walk away with insider insights about how to achieve what your business needs on LinkedIn – and all of the practical knowledge you need to walk back into your organisation and start making it happen. All of our LinkedIn Marketing Labs are free. They take place at the LinkedIn Offices in central London and start with registration and networking breakfast from 8.30am and the LinkedIn Lab itself from 9am to 10.30am. To keep these sessions as interactive and in-depth as possible, we restrict attendance for each to 60 people. To make sure you don’t miss out, choose the relevant sessions for you from the list below and then register to secure your free place.
Here’s our Lab schedule for the rest of 2018:
Campaign Manager Workshop
Take a deep dive into the features of LinkedIn’s ad management interface with our expert client solutions managers. We’ll show how to get started and launch campaigns, how to deploy the LinkedIn Insight Tag to enable conversion tracking, how to add LinkedIn Lead Gen Forms to campaigns to increase the flow of quality leads, and the small tweaks to campaign setup that can save you time and money. There’ll be plenty of time for questions too.
Secrets of Successful Content
We’ll explore the latest insights to help guide your content marketing strategy on LinkedIn. LinkedIn’s Content Marketing Evangelists will share insights and inspiration from the most effective campaigns currently running on our platform to help plan your approach.
Higher quality leads on LinkedIn
How can you generate and nurture higher quality leads and increase the flow of conversions and revenue for your business? This is an in-depth workshop that will take your lead generation activity to the next level through features like LinkedIn Lead Gen Forms, Matched Audiences and Conversion Tracking.
Optimising your targeting through data
This is a session for any marketer passionate about leveraging value from data. We’ll explore the many different ways of segmenting LinkedIn’s global audience of over half a billion professionals, including how to leverage your own data on our platform, and how bespoke approaches to targeting can dramatically reduce costs.
If you aren’t able to make it to our offices for all of the Labs that you’re interested in, then don’t despair. Our LinkedIn Marketing Webinars, available to view on demand, have plenty of insight n lead generation, content marketing, finding your audience on LinkedIn, and using specialist features like the LinkedIn Insight Tag. You’ll find a full-list of our On-Demand webinars here.