The Step-by-Step Guide to Slideshare Marketing

A guide to building your brand on Slideshare, from a business that’s done it brilliantly

September 15, 2015

LinkedIn Slideshare has evolved into a highly visual, versatile channel for thought-leadership. And it takes a strategic approach that incorporates both art and science: how you promote your Slideshares and optimise them for generating leads, as well as the visual style and content that you go for. The Step-by-Step Guide to Slideshare Marketing is a masterclass from Hubspot that provides a great foundation for putting a first-class Slideshare strategy together.

Hubspot itself has been making effective use of Slideshare for years, mixing infographics with brand-building and detailed thought-leadership on inbound marketing, sales, social media, company culture and more. In the process the business has amassed more than 36,000 Slideshare followers – which all suggests that Hubspot’s views on how to make the most of Slideshare are well worth listening to.

This easily digestible deck covers a lot of very useful ground. You’ll find ideas on storytelling in the Slideshare format, optimising fonts and colours for the channel, maximising your reach through SEO, as well as alternative strategies for promoting your Slideshare, using it to generate leads, and optimising performance.

If you want to establish your brand as a thought-leader, then it’s increasingly important to increase your share of voice on Slideshare. This guide, from a business that’s done so very effectively, is a great place to start.

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