The daily actions that will drive revenue on LinkedIn

February 9, 2016

There’s a lot of big-picture strategic thinking in marketing – but success ultimately depends on translating that strategy into daily, repeatable actions that will drive revenue and help you achieve your goals. Every now and then it pays to pay attention to the details: the nuts and bolts of what to do when, how much time to commit to it, and how to make sure it happens on a regular basis. That’s what I’ll be sharing in my LinkedIn Content Marketing Tactical Plan webcast on Tuesday February 16th – and it would be great if you could join me.

As LinkedIn’s content marketing manager, my role focuses on finding the right tactics to deliver tangible results through LinkedIn channels: which combination of Company Page updates, Slideshare, Publishing on LinkedIn and Sponsored Updates will deliver the results I need? Which types of content should I schedule to drive engagement? And how should I be measuring and optimising as I go?

We’ve spent years testing and iterating in these areas – and as a result we’ve got a wealth of experience when it comes to understanding what works, and why, whether the goal is driving brand awareness, thought leadership or lead generation.

Join me for the LinkedIn Content Marketing Tactical Plan and you’ll discover:

●     What content drives the most engagement on LinkedIn

●     Action items and daily time investment needed to succeed with LinkedIn Marketing tools

●     Key metrics to measure the success of your strategy

●     Your 1-page printable plan for killing it with content on LinkedIn

The LinkedIn Content Marketing Tactical Plan webcast is at 4pm GMT on Tuesday February 16th. Click here to register.