3 increasingly important B2B buyers (and how best to win them over)
Getting to know these three B2B buyers is a no-brainer: their predilections and preferences will help guide your sales and marketing approach and give you a better chance of winning them over once and for all.
October 30, 2019
Your buyers are always changing and adapting. Their buying behaviors and preferences are evolving. How can you make sure that your sales team stay ahead of the curve?
Introducing Matty the millennial, Darla the data head, and Giovanna the group thinker - three modern B2B buyers that your sales team need to befriend today. Our new infographic shares a bit more about how they like to interact, the different ways they consume content and the best ways to get a deal over the line together - take the time to get to know these B2B buyer personas and give your sales team a better chance of winning them over once and for all.