Search results for "andrew monu"

  • Why being conscious of your bias is the first step

    March 16, 2018

    When I was 19, I was rollerblading in a near-empty car park, practising doing circles and going backwards. That was a big manoeuvre for me back then! I was really starting to get the hang of it when a loud voice broke my concentration. “You there!” It was a woman’s voice coming from the tennis court next to the car park. At first I wasn’t sure that she was...

  • Congratulations to LinkedIn’s Director of Field and Product Marketing for a thoroughly deserved award

    LinkedIn’s Andrew Monu – Number 2 in Empower’s 50 Future Ethnic Minority Leaders

    June 7, 2019

    It was a fantastic experience to celebrate with my colleague Andrew Monu at the Empower Gala in London last night. Andrew had just been named in second place on Empower’s global ranking of 50 future ethnic minority leaders. It’s a huge achievement that’s thoroughly deserved. It recognises the immense contribution that Andrew makes, and the impact that role...

  • Programmatic Guide

    The programmatic jargon buster – what the ad tech terms really mean

    December 21, 2016

    The ad tech industry may be young – but it’s had plenty of time to hatch more than its fair share of jargon, jive talk, alphabetty spaghetti and generally confusing lingo. What does programmatic mean? What’s an SSP and how does it differ from a DMP? What different types of programmatic auctions are there? Fortunately for anyone left a bit bewildered by...

  • 5 steps to better lead nurturing

    May 7, 2015

    It’s a brutal truth for B2B marketers that only 5% of prospects who visit your website leave you with an email address to get back in...

  • Mixing things up: Why diverse teams are good news for long-term business

    Mixing things up: Why diverse teams are good news for...

    October 30, 2019

    ‘Diverse teams are better for the bottom line.’ Not exactly earth-shattering insight, is it? The latest research bears out what...

  • Revealed – the Marketing Solutions blog’s Christmas Number 1

    December 22, 2016

    The battle to top the singles chart at Christmas is an annual showdown for the music industry – and the moment when people pay most...