Search results for "marine lucas"

  • The Most Famous Reindeer of All Originated as a Piece of Content Marketing

    December 19, 2016

    Yes, Virginia, “Rudolph the Red-Nosed Reindeer” — the song, the holiday special, and all that goes with them — originally began as a piece of content marketing. Seriously. Here’s the story. Montgomery Ward, a Chicago-based department store, used to give away coloring books as a Christmas promotion. The company believed it could save money by creating its own...

  • Les Interviews du LinkedIn Marketing Club

    Les Interviews du LinkedIn Marketing Club

    August 26, 2019

    Interview de Liza Garay-de Vaubernier, Global Head of Women’s Market, AXA et de Laura Boulanger, Global Social Media Manager and Employee Advocacy Leader, AXA Interview réalisée par Marine Lucas, Head of Marketing LinkedIn Marketing Solutions France au sujet de la construction de la communauté de femmes entrepreneures AXA, WE Can Network, et de la stratégie d...

  • Interview Sage – LinkedIn Marketing Solutions réalisée lors de l’evenement du Club LinkedIn.

    Interview Sage – LinkedIn Marketing Solutions lors de l’evenement du Club LinkedIn.

    April 16, 2019

    Alexandre Martinez, Head of New Customers Marketing chez Sage Interview réalisée par Marine Lucas, Head of Marketing LinkedIn Marketing Solutions France Comment est organisé le marketing chez Sage ? A.M. : Notre organisation est traditionnelle, « Field marketing », avec une segmentation par marché. Nous avons opéré une transformation importante des équipes...

  • Sgt Pepper's 50 Year Anniversary

    With a Little Help from My Friends: 60 Amazing Marketers to...

    June 27, 2017

    What would you do if I typed out of tune? Would you stand up and walk out on me? Lend me your eyes and I’ll write you a blog I will...