Unless you plan your B2B marketing campaigns from a cave, you’ve no doubt noticed that something pretty big is happening where video is concerned. It’s not that B2B marketers have never used video before. Some of the most memorable moving pictures you’ve ever seen were created by B2B brands (think Volvo Trucks and Jean-Claude Van Damme). What’s changed is the...
Advertising Week Europe Articles
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The great thing about recording live episodes of this podcast at an event like Advertising Week Europe is the serendipity of it all. Some things you plan, some things you don’t. And it’s those that simply happen that often produce the most surprising insights. I knew I would spend time last week talking to thought leaders about diversity, disruption and video...
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Fan channels are some of the fastest-growing and dynamic media properties around. Several of these rapidly emerging sports properties have their growth fuelled by speculative million-dollar investments from the likes of YouTube. But that’s not the only way to build a commercial profile for your business and a brand that can unlock revenue streams in the future....
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Okay… so as Ron Burgundy might put it, video was “kind of a big deal” at Advertising Week Europe this year. I didn’t just get its own...
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It feels like diversity is breaking out to shape the agenda of Advertising Week Europe this year: high-profile sessions, top business...
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I love recording episodes of The Sophisticated Marketer’s Podcast live at Advertising Week Europe. You can’t beat the energy that...