Advertising Week Europe Articles

  • advertising week europe 2017

    The five most inspiring stories I’ve heard at Advertising Week Europe

    March 23, 2017

    Advertising Week Europe features a load of statistics, a load of slides, and a load of star cameos. For me though, the most inspiring ideas at the festival come in the form of stories. There aren’t as many of these – but they are the tales that stick in the mind, inspire you and change the way you think about marketing going forward. Here are five I’ve heard...

  • advertising week europe 2017

    Go Home B2C, You’re Drunk: The Best Bits

    March 22, 2017

    Being the sober one at the party isn’t meant to be this much fun. I’m writing this just after we wrapped up our Advertising Week Europe panel show, Go Home B2C, You’re Drunk – and it was a blast. We had some of my favourite B2B marketing thinkers on stage, shaking up the issues that have been dominating the Advertising Week Europe agenda. Which buzzy ideas did...

  • advertising week europe 2017

    The most thought-provoking ideas from Advertising Week Europe so far

    March 21, 2017

    It was a whirlwind of a day down at Picturehouse Central, as Advertising Week Europe 2017 exploded into life. Data and AI competed with self-confidence, diversity and mental wellbeing to draw delegates’ attention. The conversation between Google’s Matt Brittin and Unilever’s Keith Weed ensured the day made the front pages of mainstream news sites. And in between...

  • advertising week europe

    12 essential sessions for B2B marketers at Advertising Week...

    March 17, 2017

    My Advertising Week Europe brochure dropped onto my desk about a week or so ago. It took a couple of days to get a new desk and...

  • advertising week europe

    Advertising Week Europe’s new panel show: Go Home B2C, You’...

    March 6, 2017

    Friends don’t let friends drink and drive their marketing strategy; they don’t let them overdose on marketing hype before making...

  • The big lessons we took away from Ad Week Europe

    May 20, 2016

    The major marketing festivals are always filled with big ideas. There are the lightning rod issues that every speaker and delegate...