LinkedIn data shows that Creativity is the single most sought-after soft skill in the world today. It also shows that Analytical Reasoning, working things out on the basis of data, is the third most sought-after technical skill. Organisations of all types know that data and creativity are equally important to their future success. The trick is combining them in...
Advertising Week Europe Articles
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More representative and more diverse ad campaigns have been one of the dominant themes of Advertising Week Europe this week. By my reckoning there were at least seven different sessions dealing with this issue. It’s encouraging to see diversity this far up the advertising industry agenda at last. However, I think there’s still a lack of clarity about what...
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One of the greatest challenges in business is for established sector leaders to find the ability to disrupt themselves. On Thursday last week, I was thrilled to host an event with Kantar at LinkedIn’s London offices that brought together innovators and business leaders from across different sectors, to debate whether it’s possible. When the Harvard professor...
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There are many, many different reasons for attending a festival like Advertising Week Europe, which opens its doors at London’s...
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Unless you plan your B2B marketing campaigns from a cave, you’ve no doubt noticed that something pretty big is happening where video...
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The great thing about recording live episodes of this podcast at an event like Advertising Week Europe is the serendipity of it all....