Advertising Week Europe Articles

  • What does data-led creativity look like?

    What does data-led creativity look like?

    April 2, 2019

    LinkedIn data shows that Creativity is the single most sought-after soft skill in the world today. It also shows that Analytical Reasoning, working things out on the basis of data, is the third most sought-after technical skill. Organisations of all types know that data and creativity are equally important to their future success. The trick is combining them in...

  • Do we need more diverse brands? Or more diverse companies?

    Do we need more diverse brands? Or more diverse companies?

    March 26, 2019

    More representative and more diverse ad campaigns have been one of the dominant themes of Advertising Week Europe this week. By my reckoning there were at least seven different sessions dealing with this issue. It’s encouraging to see diversity this far up the advertising industry agenda at last. However, I think there’s still a lack of clarity about what...

  • The seven principles of self-disruption that any established brand needs

    The seven principles of self-disruption that any established brand needs

    March 22, 2019

    One of the greatest challenges in business is for established sector leaders to find the ability to disrupt themselves. On Thursday last week, I was thrilled to host an event with Kantar at LinkedIn’s London offices that brought together innovators and business leaders from across different sectors, to debate whether it’s possible. When the Harvard professor...

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    Preparing for the future of marketing at Advertising Week...

    March 18, 2019

    There are many, many different reasons for attending a festival like Advertising Week Europe, which opens its doors at London’s...

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    Everything you wanted to know about creating great B2B...

    May 23, 2018

    Unless you plan your B2B marketing campaigns from a cave, you’ve no doubt noticed that something pretty big is happening where video...

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    The truth about marketing in a voice search world

    March 27, 2018

    The great thing about recording live episodes of this podcast at an event like Advertising Week Europe is the serendipity of it all....