Agency Articles

  • The founder of OMD and Great Places to Work’s Leader of the Year on digital disruption, the unique energy of Dubai, and the all-important value of empathy

    26 Questions with Omnicom Media Group MENA’s inspirational CEO, Elie Khouri

    July 6, 2018

    Elie Khouri is not your average agency group CEO. As the founder of OMD, he helped to invent the media agency model – and he’s played a leading role in helping advertisers to navigate a rapidly changing media landscape ever since. Now CEO of Omnicom Media Group MENA, he’s regularly ranked by Forbes as one of the world’s most influential executives – and in 2017,...

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    25 Questions with Havas European and UK Group CEO Chris Hirst

    February 8, 2018

    LinkedIn’s 25 Questions is a B2B marketing Q&A like no other, sitting down with EMEA agency leaders to cover the most critical issues from the importance of a good breakfast to the impact of data on advertising. Scroll down for Havas European and UK Group CEO Chris Hirst’s take on the importance of breaking down siloes, preparing for the next wave of disruptive...

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    26 Questions with Media Strategist of the Year, Sue Unerman

    September 28, 2017

    She’s Campaign magazine’s Media Strategist of the Year, the Chief Transformation Officer at one of the world’s leading media agencies, the author of an agenda-setting book on gender diversity at work, and somebody we’d love to have in her corner during a zombie apocalypse. All of which means that Sue Unerman is uniquely qualified to tackle the quick-fire...

  • agency interview

    26 Questions with digital marketing pioneer Norm Johnston

    May 25, 2017

    Who better to put on the spot about the direction of digital marketing than somebody who’s been involved in it from the start? Now the...

  • agency interview

    26 Questions with B2B agency leader Kate Howe

    April 18, 2017

    Acquired by Dentsu Aegis last year, gyro is the world’s largest creative agency dedicated exclusively to B2B marketing. That makes...

  • LinkedIn Advertising for Agencies: Options, Guidelines &...

    August 22, 2016

    Marketers who work for agencies don’t enjoy the luxury of a client’s patience. Agencies must fend off the advances of competitors as...