Agency Articles

  • Agencies: here’s how to set clients up for success on LinkedIn

    Agencies: here’s how to set clients up for success on LinkedIn

    February 14, 2020

    The best agencies don’t just choose where their clients’ campaigns run. As growth partners, they use expert knowledge of different platforms to give those campaigns every possible advantage. That involves deep audience understanding and smart strategy – and it also involves an intimate knowledge of how the platform works. We’ve created The Agency Onboarding...

  • agency interview

    26 Questions with Magna’s CEO MENA Bassem Massoud

    April 29, 2019

    Bassem Massoud has spent the last decade leading Magna Global Middle East and North Africa (MENA) to a position as Interpublic Group’s fastest-growing regional agency. He’s done so on the back of a fierce work ethic – and an absolute passion for the region itself. A career working with clients from Mars to Unilever, and P&G to Dubai Properties, has given Bassem...

  • 26 Questions with Dentsu Aegis MENA’s CEO Tarek Daouk

    26 Questions with Dentsu Aegis MENA’s CEO Tarek Daouk

    September 20, 2018

    For almost two decades, Tarek Daouk has been at the centre of innovation in media, content, and digital media in the Middle East and North Africa (MENA). He built Starcom Mediavest Group into an early leader in the space, launched innovative new business models such as the content agency LiquidThread and landed Cannes Lions and other awards. Now, as the CEO of...

  • The founder of OMD and Great Places to Work’s Leader of the Year on digital disruption, the unique energy of Dubai, and the all-important value of empathy

    26 Questions with Omnicom Media Group MENA’s inspirational ...

    July 6, 2018

    Elie Khouri is not your average agency group CEO. As the founder of OMD, he helped to invent the media agency model – and he’s played...

  • agency interview

    25 Questions with Havas European and UK Group CEO Chris...

    February 8, 2018

    LinkedIn’s 25 Questions is a B2B marketing Q&A like no other, sitting down with EMEA agency leaders to cover the most critical issues...

  • agency interview

    26 Questions with Media Strategist of the Year, Sue Unerman

    September 28, 2017

    She’s Campaign magazine’s Media Strategist of the Year, the Chief Transformation Officer at one of the world’s leading media agencies,...