Agency Articles

  • agency interview

    25 Questions with Havas European and UK Group CEO Chris Hirst

    February 8, 2018

    LinkedIn’s 25 Questions is a B2B marketing Q&A like no other, sitting down with EMEA agency leaders to cover the most critical issues from the importance of a good breakfast to the impact of data on advertising. Scroll down for Havas European and UK Group CEO Chris Hirst’s take on the importance of breaking down siloes, preparing for the next wave of disruptive...

  • agency interview

    26 Questions with Media Strategist of the Year, Sue Unerman

    September 28, 2017

    She’s Campaign magazine’s Media Strategist of the Year, the Chief Transformation Officer at one of the world’s leading media agencies, the author of an agenda-setting book on gender diversity at work, and somebody we’d love to have in her corner during a zombie apocalypse. All of which means that Sue Unerman is uniquely qualified to tackle the quick-fire...

  • agency interview

    26 Questions with digital marketing pioneer Norm Johnston

    May 25, 2017

    Who better to put on the spot about the direction of digital marketing than somebody who’s been involved in it from the start? Now the Global Chief Strategy and Digital Officer at Mindshare, Norm Johnston first joined Modem Media, the UK’s first digital agency, back in 1997. He’s been helping to drive the use of digital and data in marketing ever since. For the...

  • agency interview

    26 Questions with B2B agency leader Kate Howe

    April 18, 2017

    Acquired by Dentsu Aegis last year, gyro is the world’s largest creative agency dedicated exclusively to B2B marketing. That makes...

  • LinkedIn Advertising for Agencies: Options, Guidelines &...

    August 22, 2016

    Marketers who work for agencies don’t enjoy the luxury of a client’s patience. Agencies must fend off the advances of competitors as...

  • Neo@Ogilvy on Thought Leadership

    Neo@Ogilvy on Thought Leadership

    January 29, 2015

    As Managing Director of Neo@Ogilvy, Guillaume de la Flechere is responsible for delivering accountable digital marketing solutions and...