Customer Stories Articles

  • What’s your 8pm moment?

    What’s your 8pm moment?

    February 6, 2015

    When do business decision-makers actually think about their decisions? It’s a crucial question for any B2B marketer; for anyone charged with “keeping a brand front-of-mind” or “nurturing leads until they’re ready to buy.” And it’s worth paying attention to the answer, because it may very well surprise you. LinkedIn recently worked on a highly successful...

  • Your mission: save the CIO

    What 1 million LinkedIn followers means to Shell

    December 2, 2014

    This summer, Shell passed the 1 million follower mark on LinkedIn – in fact, we now have more than 1.2 million followers on the platform. It’s a key milestone for our business because of the increasingly fundamental role that LinkedIn plays in enabling us to tell the “One Shell Story” on social. Our business is about much more than selling gas – but consumers,...

  • Emirates Reaches New Heights with LinkedIn

    Emirates Reaches New Heights with LinkedIn

    October 20, 2014

    Emirates, becomes the most followed travel brand on LinkedIn globally with 250,000 followers! What can happen when you have a quarter of a million people following your brand on LinkedIn? You have the opportunity to make them part of your winning team or turn them into highly valued customers. Emirates just celebrated a milestone of 250,000 people following...

  • Toshiba Draws Over 160K Followers on LinkedIn in 8 Months

    Toshiba Draws Over 160K Followers on LinkedIn in 8 Months

    October 16, 2014

    Smart Community’ is a buzzword on everyone’s lips today. So when Toshiba, a company whose corporate mission is to leverage...

  • Smart content puts Fujitsu on trend

    June 27, 2014

    Using content to drive engagement is a proven strategy on LinkedIn – and one that has delivered results for countless brands and...

  • How to become daily reading for decision-makers

    How to become daily reading for decision-makers

    December 18, 2013

    An innovative content collaboration with LinkedIn is driving spectacular engagement rates for Capgemini, and proving that relevant...