Finance Research Articles

  • Why millennials defy generalisation

    August 20, 2015

    Millennials may be the must-have audience of the moment – but they are in actual fact a very tricky demographic to pin down. Far from the cohesive, group that they are often painted, millennials actually represent a huge demographic spread – and they exhibit significant differences in their attitudes and outlook depending on their circumstances. Consider, for...

  • How finance brands can rebuild SMB trust

    August 14, 2015

    There’s much to be optimistic about in our recent survey of Small and Medium-sized Businesses across EMEA. Two thirds of those businesses are experiencing growth and 14% are in a hyper-growth phase with revenue increasing significantly year-on-year. For finance brands though, there’s more worrying news. Despite the improving economic situation, there has been...

  • How to win when finance goes social

    August 10, 2015

    The Millennial generation will transform financial services in many ways: embracing alternative currencies, alternative financial products from non-financial companies, and alternative ways of managing money day-to-day. However, the most profound transformation that Millennials bring about will be to put social media at the heart of their financial lives,...

  • Resource of the Week: What SMBs need from social

    June 16, 2015

    Small and medium-sized businesses (SMBs) are driving Europe back to growth – and they are relying on social media to help them do it....

  • Finance Connect Live

    April 20, 2015

    On May 7, the world’s most influential finance marketers will gather in New York City to help set the agenda for their sector in the...

  • What’s trending amongst the Business Elite?

    April 10, 2015

    There are two unmistakable trends in the latest round of the IPSOS European Business Elite survey. Number 1: more of the region’s most...