Millennials may be the must-have audience of the moment – but they are in actual fact a very tricky demographic to pin down. Far from the cohesive, group that they are often painted, millennials actually represent a huge demographic spread – and they exhibit significant differences in their attitudes and outlook depending on their circumstances. Consider, for...
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There’s much to be optimistic about in our recent survey of Small and Medium-sized Businesses across EMEA. Two thirds of those businesses are experiencing growth and 14% are in a hyper-growth phase with revenue increasing significantly year-on-year. For finance brands though, there’s more worrying news. Despite the improving economic situation, there has been...
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The Millennial generation will transform financial services in many ways: embracing alternative currencies, alternative financial products from non-financial companies, and alternative ways of managing money day-to-day. However, the most profound transformation that Millennials bring about will be to put social media at the heart of their financial lives,...
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Small and medium-sized businesses (SMBs) are driving Europe back to growth – and they are relying on social media to help them do it....
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On May 7, the world’s most influential finance marketers will gather in New York City to help set the agenda for their sector in the...
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There are two unmistakable trends in the latest round of the IPSOS European Business Elite survey. Number 1: more of the region’s most...
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