Every marketer trying to engage Institutional Investors has their work cut out for them. As digital and social media sources become key sources of investment-related information, financial advisors and services firms are in danger of being left out of vital conversations. The winning marketers and firms are the ones that understand how to engage the right...
Finance Research Articles
There are more high net worth individuals (HNWIs) in the UK than ever, and they are more adventurous and open-minded about what they do with their money. That’s good news for financial advisers and investment firms but only if they can engage this affluent audience through the channel they rely on to inform and influence their choices. As new research shows, for...
With more than one third of all professionals on the planet on LinkedIn, there is a ripe opportunity for brands to leverage the buying power of professionals on our platform. And research proves it. As many brands on LinkedIn already know—professionals are consumers, too, and some of the most influential are on LinkedIn. These “Prosumers” are some of the most...
- Finance Research