LinkedIn Marketing Solutions Articles

  • LinkedIn Masterclasses

    Introducing the LinkedIn Masterclass Series

    July 25, 2017

    What’s the best way to get better at B2B marketing on LinkedIn? It’s hard to beat quality time comparing notes with other marketers about the challenges they’ve overcome and the opportunities they’ve unlocked. It’s even better to do so with LinkedIn experts on hand to offer tips, advice, and hands-on demonstrations. That’s what our new Masterclass series of...

  • programmatic

    You’re tasked with steering your company to programmatic advertising. No need to panic. Even if you’re brand new to programmatic, this SlideShare will help you speak the language in no time: Now that you’ve got the jargon down, allow me to congratulate you because your job just got easier. Programmatic advertising lifts the burdens of analysis and buying away...

  • How to Survive a Mid-Career Crisis in Marketing

    May 5, 2017

    Editors Note: This Article Originally Appeared in the April issue of British Airways Business Life Magazine.  At 36 my career in marketing was sinking. I was working as a marketer in the music business: a dying industry that had decided it wanted to fight digital technology and was losing.  A side-effect of that sad state of affairs was that I was pretty much...

  • peace

    Time to give peace a chance in marketing language?

    April 24, 2017

    At a time when the world has many genuine horrors, it seems trivial to write a post about the violence of marketing language. Recently...

  • social selling

    The social selling myths B2B marketers should ignore

    April 20, 2017

    Social selling has the capability to improve sales and marketing alignment and engage prospects throughout the buying journey. Done...

  • keynote

    Confessions of an Accidental Keynote Speaker

    April 20, 2017

    I’m writing this from the back of a taxi on my way back home from Dublin. I had to stop and think for a moment whether or not I...