LinkedIn Marketing Solutions Articles

  • LinkedIn Lead Gen Forms

    Introducing LinkedIn Lead Gen Forms: An easy way to collect quality leads for your business

    April 4, 2017

    For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content. Just think -- when was the last time you got excited to fill out a form on your phone? Today, we’re excited to launch LinkedIn Lead Gen Forms, a new solution that...

  • Diversity in marketing – how is the industry doing?

    March 14, 2017

    Diversity in marketing and marketing-related industries has been high on the agenda for most of the past year. The issue has received renewed attention thanks to the shocking views and alleged behaviour of two senior advertising executives, which provided a stark reminder of the immense barriers to diversity that still exist. However, despite the attention,...

  • Global content marketing

    Meet two people with a real passion for global content

    February 2, 2017

    I’m very lucky to work with Christina O’Connor and Jane Fleming – two marketers who really get what it takes to succeed in our profession today. They came into marketing by slightly different routes, but they share a passion and enthusiasm for what they do – and in particular, for one of the trickiest briefs in the current marketing playbook. These two have...

  • Artificial Intelligence

    6 Artificial Intelligence Hacks for Marketers, Starring...

    January 27, 2017

    Right now, if you asked most people how they heard about your brand or services, the most honest answer might be “A robot told me.”...

  • Recurring Tasks

    Productivity Week: Recurring Tasks that Keep Top Marketers ...

    January 26, 2017

    Productivity isn’t all about being as busy as you can for as long as you can. That kind of pace can be nearly impossible to sustain....

  • sophisticated marketer

    How to use LinkedIn for marketing in 2017

    January 25, 2017

    For the last three years, The Sophisticated Marketer’s Guide to LinkedIn has been the definitive guide to growing businesses and...