Lead Accelerator Articles

  • 5 steps to better lead nurturing

    May 7, 2015

    It’s a brutal truth for B2B marketers that only 5% of prospects who visit your website leave you with an email address to get back in touch with them. It’s an even more brutal truth that of those 5%, only around 20% open the emails you send them. When you engage in lead nurturing, seeking to convert initial awareness and interest into engagement, consideration...

  • LinkedIn Launches Lead Accelerator

    LinkedIn Launches Lead Accelerator

    February 17, 2015

    Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex.  As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing and converting prospects has only become harder.  That’s why I’m thrilled to introduce LinkedIn’s expanded Marketing Solutions portfolio, featuring the...

  • 5 Classic lead nurturing mistakes revealed

    5 Classic lead nurturing mistakes revealed

    February 17, 2015

    When is lead nurturing not very nurturing? Answer: when you make one, or more, of the five classic mistakes outlined in this post. Some are fundamentally strategic, others tactical, but between them they’ll restrict the number of leads you reach, and risk frustrating those you connect with. The good news is all of these mistakes are within your power to resolve....