For millions of people around the world, this first week in January is also the first test of their New Year’s Resolutions – clearly defined personal objectives that they are determined to accomplish in the year ahead. These resolutions matter to us not because they are new ideas that we’d never thought of before – but because they represent a real commitment to...
Lead Generation Articles
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- Topics:
- Lead Generation,
- Demand Generation
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Can targeting ever be too precise? It’s a question that we think about a lot when working with clients to plan campaigns on LinkedIn – largely because our platform provides such a powerful range of tools for specifying exactly which B2B audiences a campaign is interested in. But when you have powerful targeting tools at your disposal, it’s worth asking yourself...
- Topics:
- Lead Generation,
- Demand Generation
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For people working in Marketing Operations, the SiriusDecisions Summit is the equivalent of Cannes or Ad Week Europe. It’s organised by an agency that has played a huge role in shaping how we see the buyer journey and the purchase funnel. And it's a key occasion in setting the agenda for the year ahead in B2B. Having spent two days at the Summit in London...
- Topics:
- Lead Generation,
- Demand Generation
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What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving...
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Wind the clock back 10 years and much about life seems familiar. Prince William and Kate were together (although sometimes not...
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What is full-funnel marketing? As my colleague Sean Callahan explains in our latest eBook, it’s marketing like it’s meant to be;...