Lead Generation Articles

  • Making marketing resolutions that count in 2016

    January 7, 2016

    For millions of people around the world, this first week in January is also the first test of their New Year’s Resolutions – clearly defined personal objectives that they are determined to accomplish in the year ahead. These resolutions matter to us not because they are new ideas that we’d never thought of before – but because they represent a real commitment to...

  • Can targeting ever be too precise?

    November 2, 2015

    Can targeting ever be too precise? It’s a question that we think about a lot when working with clients to plan campaigns on LinkedIn – largely because our platform provides such a powerful range of tools for specifying exactly which B2B audiences a campaign is interested in. But when you have powerful targeting tools at your disposal, it’s worth asking yourself...

  • The 5 most important ideas from the SiriusDecisions Summit

    October 23, 2015

    For people working in Marketing Operations, the SiriusDecisions Summit is the equivalent of Cannes or Ad Week Europe. It’s organised by an agency that has played a huge role in shaping how we see the buyer journey and the purchase funnel. And it's a key occasion in setting the agenda for the year ahead in B2B. Having spent two days at the Summit in London...

  • Give us your objective and we’ll give you a data-driven...

    August 25, 2015

    What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving...

  • 5 changes to demand generation since 2005

    June 11, 2015

    Wind the clock back 10 years and much about life seems familiar. Prince William and Kate were together (although sometimes not...

  • The Full-Funnel Marketing Crash Course

    June 9, 2015

    What is full-funnel marketing? As my colleague Sean Callahan explains in our latest eBook, it’s marketing like it’s meant to be;...