LinkedIn News Articles

  • LinkedIn Carousel Ads

    Introducing Carousel Ads on LinkedIn

    June 12, 2018

    In B2B marketing, we sometimes forget the importance of storytelling to build a deeper relationship with our audience. Getting your brand to stand out amid the noise is a challenge, but these connections can create more memorable experiences and keep your brand top of mind. Today, we’re excited to announce carousel for Sponsored Content, a new way to tell your...

  • Why being conscious of your bias is the first step

    March 16, 2018

    When I was 19, I was rollerblading in a near-empty car park, practising doing circles and going backwards. That was a big manoeuvre for me back then! I was really starting to get the hang of it when a loud voice broke my concentration. “You there!” It was a woman’s voice coming from the tennis court next to the car park. At first I wasn’t sure that she was...

  • It’s easier than ever to test and optimise LinkedIn content campaigns

    July 10, 2017

    A/B testing should be a key component of any B2B content marketing strategy – and we know from our own experience that it can deliver huge benefits when sponsoring content on LinkedIn. In the campaigns that we’ve run on our own platform over the last year, we’ve found that testing subtle variations can drive big increases in engagement and ROI. That’s why I’m...

  • How to advertise on LinkedIn

    Your Handy Reference Guide to Targeting and Bidding for...

    December 7, 2016

    LinkedIn is what happens when social media gets down to business. While other social networks are for passing time, members invest...

  • How to advertise on LinkedIn

    How to Advertise on LinkedIn

    October 27, 2016

    Advertising on LinkedIn is a healthy part of an always-on marketing strategy. LinkedIn makes it easy to create campaigns that excel at...

  • Conversion Tracking LinkedIn

    Marketers: do you know where your leads come from?

    September 19, 2016

    You’ve all been there: sat in the meeting with the CMO, who rests his or her hands firmly on the table, looks the marketing team...