LinkedIn News Articles

  • Why being conscious of your bias is the first step

    March 16, 2018

    When I was 19, I was rollerblading in a near-empty car park, practising doing circles and going backwards. That was a big manoeuvre for me back then! I was really starting to get the hang of it when a loud voice broke my concentration. “You there!” It was a woman’s voice coming from the tennis court next to the car park. At first I wasn’t sure that she was...

  • It’s easier than ever to test and optimise LinkedIn content campaigns

    July 10, 2017

    A/B testing should be a key component of any B2B content marketing strategy – and we know from our own experience that it can deliver huge benefits when sponsoring content on LinkedIn. In the campaigns that we’ve run on our own platform over the last year, we’ve found that testing subtle variations can drive big increases in engagement and ROI. That’s why I’m...

  • How to advertise on LinkedIn

    Your Handy Reference Guide to Targeting and Bidding for LinkedIn Advertising

    December 7, 2016

    LinkedIn is what happens when social media gets down to business. While other social networks are for passing time, members invest time on LinkedIn. They use the platform to create a professional brand, make connections, and further their careers. As members pursue career goals on LinkedIn, they share a wealth of data about their professional lives. This data...

  • How to advertise on LinkedIn

    How to Advertise on LinkedIn

    October 27, 2016

    Advertising on LinkedIn is a healthy part of an always-on marketing strategy. LinkedIn makes it easy to create campaigns that excel at...

  • Conversion Tracking LinkedIn

    Marketers: do you know where your leads come from?

    September 19, 2016

    You’ve all been there: sat in the meeting with the CMO, who rests his or her hands firmly on the table, looks the marketing team...

  • LinkedIn Launches Programmatic Buying

    It’s midnight… do you know where your programmatic ads are?

    July 12, 2016

    Programmatic buying is well on its way to transforming how online advertising works, with the amount of money spent buying ads in this...