LinkedIn News Articles

  • It’s easier than ever to test and optimise LinkedIn content campaigns

    July 10, 2017

    A/B testing should be a key component of any B2B content marketing strategy – and we know from our own experience that it can deliver huge benefits when sponsoring content on LinkedIn. In the campaigns that we’ve run on our own platform over the last year, we’ve found that testing subtle variations can drive big increases in engagement and ROI. That’s why I’m...

  • How to advertise on LinkedIn

    Your Handy Reference Guide to Targeting and Bidding for LinkedIn Advertising

    December 7, 2016

    LinkedIn is what happens when social media gets down to business. While other social networks are for passing time, members invest time on LinkedIn. They use the platform to create a professional brand, make connections, and further their careers. As members pursue career goals on LinkedIn, they share a wealth of data about their professional lives. This data...

  • How to advertise on LinkedIn

    How to Advertise on LinkedIn

    October 27, 2016

    Advertising on LinkedIn is a healthy part of an always-on marketing strategy. LinkedIn makes it easy to create campaigns that excel at reaching the most relevant audience for your message, in the format your audience prefers, 24 hours a day. If you have never advertised on LinkedIn before, the following resources will help you get started. If you’re familiar...

  • Conversion Tracking LinkedIn

    Marketers: do you know where your leads come from?

    September 19, 2016

    You’ve all been there: sat in the meeting with the CMO, who rests his or her hands firmly on the table, looks the marketing team...

  • LinkedIn Launches Programmatic Buying

    It’s midnight… do you know where your programmatic ads are?

    July 12, 2016

    Programmatic buying is well on its way to transforming how online advertising works, with the amount of money spent buying ads in this...

  • LinkedIn Launches Programmatic Buying

    LinkedIn Launches Programmatic Buying

    June 28, 2016

    The media-buying landscape is rapidly changing. This is especially true in how advertisers are choosing to buy display media. We know...