LinkedIn News Articles

  • LinkedIn Launches Programmatic Buying

    It’s midnight… do you know where your programmatic ads are?

    July 12, 2016

    Programmatic buying is well on its way to transforming how online advertising works, with the amount of money spent buying ads in this way rising 49% in the last year alone. Does this mean that the programmatic advertising experience has been perfect for advertisers? Unfortunately not. Programmatic offers big potential advantages, but also major new challenges...

  • LinkedIn Launches Programmatic Buying

    LinkedIn Launches Programmatic Buying

    June 28, 2016

    The media-buying landscape is rapidly changing. This is especially true in how advertisers are choosing to buy display media. We know that as a data-driven marketer you need more efficient ways to reach the right people. You want programs that meet, or better yet, beat specific performance metrics. It is our mission to help you fulfill your goals by making it...

  • Introducing… Jason Miller’s Greatest Hits

    May 27, 2016

    Our new Head of Content Marketing for EMEA is already a LinkedIn legend, thanks to influential books he’s authored like the Sophisticated Marketer series and Welcome to the Funnel, and a content philosophy inspired more by Kiss and The Clash than by the conventional B2B playbook. We’re thrilled to have Jason Miller take the stage to headline our content...

  • How to deliver killer content marketing in just 2 hours a...

    May 24, 2016

    It’s the question you hear asked most by marketers looking to evolve their content strategy: how much time and resource do you need to...

  • The 5 Most Influential SlideShares for Marketers in May

    May 11, 2016

    Marketers have plenty of off-the-wall inspiration to choose from on SlideShare this month: re-imagining Tyrion Lannister’s Game of...

  • The 5 most influential SlideShares for marketers in April

    April 5, 2016

    Which are the SlideShares you shouldn’t miss this month? The decks that other marketers are busy downloading new tactics and...