There’s a lot of discussion in B2B content marketing about “thinking like a journalist” or “thinking like a publisher” – but do all journalists and publishers really think the same way? The inspiration that you take from writers and editors will be very different depending on which writers and editors you choose. Rob Orchard is definitely an editor worth...
Marketing Podcasts Articles
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What is a narcissist? It’s up there as one of the questions that people most frequently type into Google – which rather suggests that there are quite a few self-absorbed people out there, and even more people tearing their hair out wondering how to deal with them. Those people are in luck, because how to deal with narcissists in the workplace is the subject of...
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When we started The Sophisticated Marketer’s Podcast back in May 2015, we had an ambitious target in mind. I had this idea that podcasts were a natural platform for sharing thought leadership – and that marketing podcasts therefore had a valuable role to play. The question we asked ourselves was whether a B2B marketing podcast could reach 75,000 downloads. Just...
- Topics:
- Content Marketing,
- B2B Marketing,
- Marketing Podcasts
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Not all musicians are great marketers; not all bands get to become global brands. However, when a band battles through the New York...
- Topics:
- Content Marketing,
- B2B Marketing,
- Marketing Podcasts
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How can I possibly get across to you the sheer, unadulterated, guerilla marketing mayhem that is the latest episode of the...
- Topics:
- Content Marketing,
- B2B Marketing,
- Marketing Podcasts
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Time, as Steve Miller tells us, keeps on slipping into the future. As we grow older and our lives get busier, it seems like each day...
- Topics:
- Content Marketing,
- B2B Marketing,
- Marketing Podcasts