Marketing Podcasts Articles

  • sophisticated marketers podcast

    The Podcast Masterclass on Slow Journalism

    May 11, 2017

    There’s a lot of discussion in B2B content marketing about “thinking like a journalist” or “thinking like a publisher” – but do all journalists and publishers really think the same way? The inspiration that you take from writers and editors will be very different depending on which writers and editors you choose. Rob Orchard is definitely an editor worth...

  • sophisticated marketers podcast

    How to deal with a narcissist at work – and why you need to

    April 6, 2017

    What is a narcissist? It’s up there as one of the questions that people most frequently type into Google – which rather suggests that there are quite a few self-absorbed people out there, and even more people tearing their hair out wondering how to deal with them. Those people are in luck, because how to deal with narcissists in the workplace is the subject of...

  • Exposure Bucks

    Can a B2B marketing podcast reach 75,000 downloads?

    January 13, 2017

    When we started The Sophisticated Marketer’s Podcast back in May 2015, we had an ambitious target in mind. I had this idea that podcasts were a natural platform for sharing thought leadership – and that marketing podcasts therefore had a valuable role to play. The question we asked ourselves was whether a B2B marketing podcast could reach 75,000 downloads. Just...

  • The Sophisticated Marketer’s Podcast- Jay Jay French

    5 Guerrilla marketing tactics to learn from Twisted Sister

    December 21, 2016

    Not all musicians are great marketers; not all bands get to become global brands. However, when a band battles through the New York...

  • The Sophisticated Marketer’s Podcast- Jay Jay French

    We are the Sophisticated Marketer’s Podcast – and this is...

    December 16, 2016

    How can I possibly get across to you the sheer, unadulterated, guerilla marketing mayhem that is the latest episode of the...

  • The Sophisticated Marketer’s Podcast

    The Sophisticated Marketer’s Podcast: Productivity versus...

    December 9, 2016

    Time, as Steve Miller tells us, keeps on slipping into the future. As we grow older and our lives get busier, it seems like each day...